There is no museum dedicated to design in Paris. The brief was to imagine the visual identity and the branding for such a museum.
I decided to go back to the original aim of design : to serve people. And so, this concept was created to connect people to design, through the emotions it can produce. 
I designed the logo and chose the baseline with the idea that the heart is our emotional center.

#aucoeurdudesign #theheartofdesign
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